data that describes data
- To put it simply, metadata is data that provides information about other data. For example, the author name and date of a blog post are examples of metadata or the file type (png, jpeg, SVG), and size of the file for a photo upload. Metadata is not displayed on the website itself but is read by a search engine when the website is crawled.
TYPES OF METADATA
META TAGS
Meta tags are metadata that was read by the web crawlers in the HTML of the document. Meta tags are more structured metadata that is then displayed on the search engine results page (SERP). For example, a meta tag for a webpage title or a meta description that describes what is on the webpage.
Meta tags, when used correctly, can have a positive impact on how a page is ranked on a search engine results page.
<META>
The Metadata element in HTML is represented by <meta>. The meta tag defines metadata in an HTML document. The <meta> tag goes inside the <head> element =. The <meta> tag is used to describe a specific character set in the document such as description, keywords, and author.
METADATA and SEO
Metadata is a very important component of search engine optimization (SEO). Metadata communicates between your website and search engines. This communication is vital to explain to a search engine what content is on your site. Metadata is invisible to visitors of your site. Metadata is crawled and read by the search engine.